New TV or a new monitor Archives

Join Gary Mandle, Senior Product Manager, Production Displays, for an overview of Sony’s professional monitor and display systems. Gary will discuss the value of using a professional monitor for a variety of purposes (on location, in the edit suite, etc.) and why using that $247.99 LCD from a big box store is a bad idea. 

Gary will also make it easier to select the best monitor/display with your project in mind by answering these key questions:

• Why is a professional-grade LCD the right choice, even for the price-conscious?

• What makes a PVM OLED monitor different and, potentially, a better option than an LCD monitor?

• What’s so special about the BVM OLED, anyway?

• Why is calibration so important?

Click here to RSVP.  This event is free with breakfast. Can’t make it in person? We’ll be live streaming this Learning Lab on our Facebook page starting at 10:10am EST. 

ABOUT GARY MANDLE, Senior Product Manager, Sony Electronics, Inc.:

Gary has worked within Sony’s Professional Solutions Group for over 30 years in the development of new display technologies. These include CRT, SXRD (LCOS), LCD, and OLED products for use in professional applications such as video and post production. Gary was also the lead engineer with the implantation of Sony’s digital cinema system and the introduction of 4K projection. His current focus is on Sony’s OLED technologies which are used in the Sony BVM and PVM monitor models. Other areas of work include the design of camera image stabilization systems (called Steadyshot and used in most of the Sony camera models) and CCD sensor development where he holds multiple patents. Memberships include SMPTE, CIE, IEEE, SID and OSA.

Interested in buying or renting Sony professional monitors or other Sony products? Contact us by email or call 800-rule-com.

Click here to watch our new IN THE SHOWROOM video series featuring the latest in production and post-production equipment and technology.

PARKING FOR RBC EVENTS:

If our parking lot at 395 Western Avenue is full, please park at the Brighton Mills parking lot at 360 Western Avenue, Brighton.Please be sure to RSVP so we can forward the parking pass for your dashboard if you park in this overflow lot, or click on RBC PARKING PASS to print your own. Thanks.

Anyone who’s spent time in politics knows the power of television to push messages and shape minds. But measuring its impact can require access to information that can be hard to find outside certain political circles.

The Internet Archive has launched a new project in Philadelphia that tries to address that problem with its institutional strength — gathering and archiving lots of stuff. The Archive is recording every minute of television news in Philly, as well as political ads aired on major broadcast stations. A mere 24 hours after broadcast, it will be possible to rewatch TV content online. In addition, the Archive will crawl content from across the web — news blogs, campaign websites and more — for their Philadelphia digital media landscape collection.

This effort comes in advance of several contested congressional elections in the Philadelphia region this November. Roger Macdonald, director of the Television Archive at the Internet Archive, selected the market for the first geographically based archiving project for this reason. The goal: to provide data for journalists and researchers interested in tracking the media landscape and understanding how political messages — and dollars — move through the system. Using text from closed captioning as well as metadata organized by volunteer viewers, the Philadelphia archive will be searchable by region, station, and date, as well as by campaign issue or ad sponsor.

In the past, Internet Archive data has been used a variety of research purposes, including measuring how people use gestures, mapping placename mentions in the mainstream media, analyzing sentiment, and tracking word use. Reporters at FiveThirtyEight have use the archive to shore up their reporting.

“At its heart, it’s a library,” says Macdonald. “As a library, it’s an open invitation to come and utilize our resources, collaborate with us to build up these resources for your own institutional benefit, and to elaborate on the information in the library. We’ll try to help people utilize and interact with the data. But we don’t create product. We won’t be saying: This is what you should do with this.”

Danilo Yanich is an associate professor at the University of Delaware interested in how political ad buys influence and inform news coverage in local television (and, ultimately, policy). In his past work, he and his students have watched and coded over 30,000 hours of local television. His most extensive work thus far has been in Honolulu, where Yanich and his team recorded 100 news stories and 600 political ads during the 2012 general election. Not one of those news stories, Yanich says, addressed issues and claims made in the political advertisements. Now, with access to the Internet Archive’s data out of Philadelphia, the amount of information Yanich and his team have access to has doubled.

“The questions are: What are the issues presented in political ads? Are those issues covered in local political news stories? And if they are covered, are they addressed in a critical fashion in which there is an evaluation of that claims that are made?” says Yanich.

But because he’s an academic, Yanich’s findings won’t be published until long after election day in Pennsylvania. “One of the great challenges has always been that people look in retrospect and get great insight, but the voters miss the benefit of journalism, to help them make more informed choices,” says Macdonald. “I met with several reporters from the Inquirer a month and a half ago who expressed an enormous amount of interest. I learned from them that they thought it would be of great value in the campaign context.”

Also interested in helping the data reach newsrooms is the Sunlight Foundation, specifically Kathy Kiel
y, via the Political Ad Sleuth project. Ad Sleuth started as a crowdsourced operation that organized volunteers to visit TV stations where they would copy files that show what special interest groups are buying political ads. “Under federal law, these groups are required to file a form that indicates who their top executives are, or who their board of directors are, which is all a good political reporter needs to start figuring out who’s behind these groups,” Kiely says.

But the one thing the Ad Sleuth files don’t show is what’s actually in an ad — you know who bought it, but not what it says. By combining that data with the Philadelphia recordings, however, it will be possible to see all of that information in one place. “You’ll be able to take this soft little ad about puppy dogs and snails and kitty cat tails and connect it to the people who want to do fracking,” says Kiely. “That is the beauty of this.”

For now, though, there’s no direct digital connection between the two, and Kiely says she hopes reporters will “act as a crosswalk” between the Internet Archive and Ad Sleuth. “There are a million stories in the database that people who know things I don’t know will be able to find,” she says. “We want reporters to know about this tool and to use it.”

Non-journalist volunteers will also be needed to make this project come together. Important metadata like the political ad buy files exist as PDFs, which require a person to manually turn into searchable data. Volunteers are also needed to watch and manually tag the broadcast data, separating news segments from ads. Macdonald hopes these volunteers will help train an algorithm that can do this work automatically — ideally, such a program would also be able to differentiate between news story topics — but he says it’s unlikely it would be operational before the end of the year.

If all goes well in Philadelphia, the next step for the Internet Archive is to record and crawl media markets across the country for the 2016 election. “We want to move not just to big media markets, but some of the smaller markets — those where there’s a lot of ethnic and cultural diversity,” Macdonald says. “Those communities are overlooked in many ways, and we think that bringing our library of resources to bear on their news may help bring some of their issues to the attention of the rest of the nation.”

The Internet Archive’s project in Philadelphia will continue to expand and incorporate more community partners as the election nears — the organization recently received a $15,000 grant from the Philadelphia Foundation. It remains to be seen what kind of stories will emerge from the data gathered in Philadelphia, but the Internet Archive’s potential for social impact can only grow as their stores of information expand.