Piktochart Archives

Today, we will explore one of the seven deadly sins of marketing – stealing content. But, wait… isn’t that a black hat tactic? Why are we discussing theft in a place like this? Well, it is time for a revelation. In truth, there is one way to steal content in a purely white hat fashion: steal it from yourself.

All of us have published interesting infographics, blog posts, videos, and emails that stand out from the rest and receive significant engagement (we secretly wish all of our content could bless us this way). If only we could reuse the content that shines a little brighter, without negatively affecting SEO… Well, we can, and here is how.

Why Wouldn’t We Want to Reuse Content?

Before we begin “repurposing” our online content, we need to understand what can go wrong. Duplicate content can have a detrimental effect on SEO. Even if we copy content from ourselves, this can appear deceptive in the eyes of search engines. Though it won’t get our content banned, having duplicate or very similar information at more than one URL will force Google to choose only one page to index. If the search engine happens to pick an externally-hosted piece, our websites can lose page rank. Losing our page rank position is what we want to avoid at all costs.

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It seems like some people have it all figured out when it comes to social media and others are sitting on the sidelines, wishing they could get some “likes” and “shares”. There is a good chance you’re one of the people on the sidelines, but that can change. You just need to know what to post on social media, and you can move up the ranks and become a power user.

Use Images

Visual content is all the rage right now. In fact, social media posts with images have an engagement rate that is 650 percent higher than posts without images. Any kind of image is great, but infographics are the best. There are tons of online resources for creating infographics. Use a resource like Piktochart to build your infographic and then post it on your social media accounts.

Use Videos

Videos are another great way to boost your engagement across the board. Video resonates in a way that the written word doesn’t, so you need to add some video to your social media campaign to make it memorable. There are many ways to do this. Tie your YouTube channel into your social media profiles and use Facebook video. Also, consider adding a Vine account to your Twitter profile. Twitter owns Vine, so it is easy to integrate the two. Then, you can create some short video loops that resonate with users.

Now that you know what to post, let’s look at what you should avoid.

What to Avoid

Constant promotion is the number one mistake that brands make on social media. People want some kind of value from your page. If you can’t provide it, they will go elsewhere and perhaps even unfollow you. You can plug your brand every once in awhile, but only after you provide a lot of value.

You also need to avoid providing the same type of content over and over again. As you know, images and videos are great for your social media strategy. However, don’t post 10 infographics in a row. You have to mix it up.

Your social media presence is very important for your brand. Keep these tips in mind when posting to your accounts. It doesn’t matter if you’re on Twitter, Facebook, Instagram, or one of the other networks. You need a solid strategy if you’re going to move ahead.

See how Lead Liaison’s software helps you manage and track your social media efforts here.

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